Our Story

Stride North East was born from a shared love of running — some of us run a bit more than others, but all three of us (Jasmine, Dafydd, and Jack) are deeply involved in our local running communities. Between us, we’ve served on club committees, led sessions as coaches, and spent countless hours pounding the pavements and trails.

The idea for Stride came from a simple question: why should socks be boring? With running shoes now bolder and brighter than ever, we saw an opportunity to create socks that don’t just blend in — they stand out. We wanted to design socks that feel like an extension of your shoes: vibrant, performance-driven, and built for people who run.

At Stride, we believe your kit should inspire confidence. That’s why our mission is to create performance socks that feel great, look even better, and bring a burst of colour to every stride. Whether you’re racing for a PB or heading out for a social 5K, our designs are made to be worn with pride.

Where It Started

Stride North East started like most ideas — in the pub. One evening in March 2025, the three of us — Jasmine, Dafydd and Jack — were talking about running, kit, and what was missing.

We’re all involved in running to some degree, whether through coaching, leading sessions, or helping run local clubs. Socks came up as something that always felt like an afterthought — either overly flashy or completely plain, and rarely something that looked and felt right.

We wanted to create socks that felt like a natural extension of the shoe — performance-focused, well-designed, and comfortable enough for long miles. It was something we’d wear ourselves, so we figured others might want to as well.

That’s how Stride North East began.

The Hiccups

Like most new ventures, things didn’t go entirely to plan. Our standout hiccup came early on, when our supplier printed the wrong name on the socks. Instead of “Stride,” we got a full batch of samples saying “TSRIDE” across the front.

Not ideal.

It set us back a bit, but we sorted it and moved on. Lesson learned.

The Amazing Journey Onwards

From that first conversation in the pub to the launch of Stride North East, it’s been a busy and rewarding process. We’ve handled product sampling, made decisions on colours, fits, packaging — and had a few setbacks along the way. But we’ve also had the chance to meet some brilliant people, work with athletes we admire, and build something alongside friends.

The support so far has been genuinely appreciated. We're proud of what we've created — and even more excited about what comes next.

This page will grow as we do, documenting the steps (and missteps) along the way.